Ad Age first reported the news of the review in May, when FCA said it was requesting quotes for its media agency services as part of a bid process that would include UM.
UM has worked on the business since late 2009, when it picked up Chrysler as the automaker was emerging from bankruptcy. Fiat Chrysler Automobiles was formed in 2014 after Italy’s Fiat acquired 100 percent-ownership of Chrysler Group.
FCA was pushing for extended payment terms of at least 120 days during the review, according to people familiar with the matter.
FCA reported a 17 percent U.S. sales gain in November, powered by its Jeep and Ram brands.
For the year, the company’s U.S. sales have advanced 8 percent, with Jeep deliveries up 18 percent and Ram volume up 4.4 percent.
The automaker has been operating under new leadership since July when Mike Manley took over as CEO from CEO Sergio Marchionne, who died shortly after the leadership change. Oliver Francois has remained global chief marketing officer amid the management changes. FCA is known for cycling its creative ad work among several ad agencies, including DDB Chicago, Doner, Richards Group, GSD&M and FCB Chicago.